Pay per click
Team of Ex Google & Ex Meta Ads Expert with 5+ years' UK market experience, DMSPrism delivers profit-driven paid media strategies tailored for British businesses. We combine AI-powered automation with local market expertise to help UK brands
Performance-Focused PPC Management for UK Businesses
Increase qualified leads by 3-5X
Reduce cost-per-acquisition by 30-50%
Maximise ROAS across Google, Meta & emerging platforms
Why UK Brands Choose Us
London-based PPC specialists with in-depth UK market knowledge
VAT-compliant reporting & billing
GDPR-compliant data practices
Local success stories across 40+ UK industries
Why Our Campaigns Outperform
Google Ads Management
UK-specific keyword strategies (including local dialect terms) Geo-targeting down to postcode level Seasonal campaign planning for UK retail peaks
Meta Advertising
UK audience segmentation (LSOA-level targeting) Creative tailored for British consumers Brexit-adjusted shipping messaging for eCommerce
LinkedIn B2B Lead Generation
UK company size/industry targeting British business event retargeting Localised lead nurture sequences
TikTok & Emerging Platforms
UK trend-jacking strategies British creator collaborations Gen-Z focused campaigns
Pinterest Ads
Localized keywords & visuals Micro-influencers Interactive Idea Pins
Our 4-Step PPC Process for "UK Markets"
-
UK Market Audit
- Competitor analysis of UK brands
- Brexit-impact assessment
- Seasonal opportunity mapping
-
Localised Strategy
- British consumer persona development
- UK pricing strategy alignment
- VAT-inclusive bid adjustments
-
Platform-Specific Execution
- GMT-optimised ad scheduling
- UK bank holiday adjustments
- Regional dialect ad copy variants
-
Performance Reporting
- UK-centric KPIs
- Quarterly VAT period alignment
- British business growth consultation
PPC Pricing for UK Businesses
| Package | Monthly Budget | Typical Clients |
|---|---|---|
| Starter | £1,500-£5,000 | Local services, SMEs |
| Growth | £5,000-£20,000 | Scaling eCommerce, mid-market |
| Enterprise | £20,000+ | UK market leaders |
Why DMSPrism Outperforms Other PPC Agencies
Typical Agency | DMSPrism |
❌ Manual bid adjustments | ✅ AI-driven automated bidding |
❌ Vanity metrics focus | ✅ Revenue-attribution reporting |
❌ One-size-fits-all strategies | ✅ Custom audience modeling |
❌ Slow optimization cycles | ✅ Real-time algorithmic adjustments |
FAQ'S
- We adjust for:
- EU shipping cost displays
- Customs duty messaging
- Geo-targeting refinements
- Yes, we configure all campaigns to:
- Display correct VAT pricing
- Automate VAT adjustments in shopping feeds
- Align reporting with UK VAT quarters
- Beyond Google/Meta, we optimise for:
- Amazon UK
- eBay UK
- Rightmove (property sector)
- Mumsnet (parenting brands)
- Our British Retail Calendar includes:
- January sales planning
- Summer holiday adjustments
- Black Friday readiness audits
- Christmas phasing strategies
Our 5-Point QS Maximizer System improves:
✔ Relevance mapping (keyword/ad/landing page alignment)
✔ CTR-boosting ad copy (+22% average improvement)
✔ Landing page experience (CRO-integrated)
✔ Negative keyword refinement
✔ Bid strategy synchronization
We use a "3-Layer Match Type Architecture":
- Exact match for high-intent conversions
- Phrase match for discoverability
- Broad match modified (with AI monitoring) for expansion
Plus negative keyword lists to filter 93% of wasted spend.
Our AI bid management system makes 4,700+ micro-optimizations daily based on:
- Device performance
- Location behavior
- Time-of-day patterns
- Competitor activity
- Weather/event triggers
For many clients, Bing delivers 42% lower CPAs than Google for:
✔ B2B services (LinkedIn profile targeting)
✔ Older demographics (55+ audiences)
✔ High-value professional services
We'll conduct a platform viability assessment for your niche.
Our TikTok Growth Matrix focuses on:
🎯 "Problem-Agitate-Solve" hook structure
📹 3-second attention grabs
🔄 Spark Ads + UGC amplification
Typically driving
0.18−
0.18−0.35 cost-per-view in competitive niches.
Our "5-Touch Lead Engine" combines:
- Awareness ads (carousels/video)
- Retargeting sequences
- Message ads (7.3X higher reply rates)
- Lead gen forms (pre-filled data)
- Sales Navigator integration
Performance varies by industry, but our clients average:
- E-commerce: 4-8X ROAS
- SaaS: 3-5X LTV/CAC
- Local services: 10-15X ROAS
We provide industry-benchmarked projections during onboarding.
Our all-inclusive pricing covers:
✔ Platform management
✔ Creative production (up to 15 assets/month)
✔ Landing page optimization
✔ Weekly optimizations
✔ Monthly strategy calls
✔ 24/7 performance monitoring
When properly configured, our PMax clients see:
✅ 28% more conversions vs. standard Shopping
✅ 19% lower CPAs
✅ Omnichannel reach (YouTube, Gmail, Discover)
We add exclusion lists and asset prioritization to control spend.
We've implemented:
🔮 AI-powered conversion modeling
📡 Server-side tracking (98% data accuracy)
🧩 First-party data integration
🔗 Multi-touch attribution frameworks
Ensuring continuous optimization amid industry changes.
